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Strategic Marketing

Cravens ,David W.

Strategic Marketing / by David W. Cravens - 4th ed. - Australia: Irwin, 1994. - xxxi,811p.

ISBN: 9780256122121

Subjects--Topical Terms:
Advertising Strategy
Global Markets
Horizontal Relations
Management

Dewey Class. No.: 658.8 / CRA/S

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