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Marketing :A Behavioural Analysis

Chisnall ,Peter M.

Marketing :A Behavioural Analysis / by PeterM. Chisnall - 2nd ed. - London : McGraw Hill , 1985. - viii,328p.

ISBN: 9780070841505

Subjects--Topical Terms:
Cognitive map
Dynamic Environment
Group Influence
Management

Dewey Class. No.: 658.8342 / CHI/M

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