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Readings and Cases in Marketing Management

Burns ,Alvin C.

Readings and Cases in Marketing Management / by Alvin C. Burns and David W. Cravens - USA: Richard D. Irwin, 1987. - xv,443p.

ISBN: 0256031614

Subjects--Topical Terms:
Globalization
Hawking Hardware
Management
Marketing Program

Dewey Class. No.: 658.8 / BUR/R

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