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Marketing Research

Aaker ,David A.

Marketing Research / by David A. Aaker ,V. Kumar and George S. Day - 7th ed. - New York : John Wiley & Sons , 2002. - xvi,751p.

ISBN: 9971513897

Subjects--Topical Terms:
E- Commerce
Ethics and Research
Management
Marketing Research

Dewey Class. No.: 658.83 / AAK/M

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