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Strategic Marketing Management : Text and Cases

Mathur ,U .C.

Strategic Marketing Management : Text and Cases / by U .C. Mathur - Delhi: Macmillan Publishing Company, 2011. - xvi,296p.

ISBN: 9781403931009

Subjects--Topical Terms:
Culture
Environment
Management
Marketeting

Dewey Class. No.: 658.8 / MAT/S

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