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Advertising Management

Batra , Rajeev

Advertising Management / by Rajeev Batra ,John G. Myers and David A. Aaker - 5th ed. - Noida : Pearson , 2014. - 768p.

ISBN: 9788177588507

Subjects--Topical Terms:
Advertising Management
Integrated Marketing
Management
Marketing Strategy

Dewey Class. No.: 659.1 / BAT/A

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