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Consumer Behaviour in Indian Perspective : Text & Cases

Nair ,Suja R.

Consumer Behaviour in Indian Perspective : Text & Cases / by Suja R. Nair - 2nd ed. - Mumbai : Himalaya Publishing House , 2014. - 632p.

ISBN: 9789350974995

Subjects--Topical Terms:
Behaviour
Demographics
Management
Marketing

Dewey Class. No.: 658.83420954 / NAI/C

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