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Advertising Management : Concepts and Cases

Mohan ,Manendra

Advertising Management : Concepts and Cases / by Manendra Mohan - New Delhi: Tata Mcgraw Hill, 2006. - xi,418p.

ISBN: 9780074517802

Subjects--Topical Terms:
Advertising Strategy
Corporate Advertising
Management
Sales Literature

Dewey Class. No.: 659.1 / MOH/A

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