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Service Marketing : Text & Cases

Nargundkar,Rajendra

Service Marketing : Text & Cases / by Rajendra Nargundkar - 2nd ed. - New Delhi: Tata McGraw-Hill Publishing Company Limited, 2008. - xx,451p.

ISBN: 9780070616318

Subjects--Topical Terms:
Commerce
Physical Evidence
Product
Service Marketing

Dewey Class. No.: 381.45 / NAR/S

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