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Beyond MaxiMarketing: the new power of caring and daring

Rapp, Stan

Beyond MaxiMarketing: the new power of caring and daring /by Stan Rapp and Thomas L. Collins - Unitated State; McGraw-Hill,Inc. 1994. - xxvii,319p.

this book is dedicated to the memory of Jerome S. Hardy - gentleman, visionary, mentor, client, and friend.

ISBN: 9780070513433

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / RAP/B

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