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Understanding the consumer : a psychological approach

Statt, David A.

Understanding the consumer : a psychological approach /by David A. Statt - London; Macmillan Business, 1997. - xvi,332p.

ISBN: 9780333660638

Subjects--Topical Terms:
Shopping--Psychological aspects--Advertising--Psychological aspects

Dewey Class. No.: 658.8342 / STA/U

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