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Marketing Management Indian context, Global perspective

Ramaswamy, V. S. ; Namakumari, S.

Marketing Management Indian context, Global perspective / by V. S. Ramaswamy et.al - 5th ed. - New delhi: McGraw-Hill education, 2013. - xlv, 788p. ; 25 cm

9781259026416

658.8 / RAM/M

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