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Marketing Management : Plannig, Implementation & Control : Global Perspective Indian Context

Ramaswamy, V.S.

Marketing Management : Plannig, Implementation & Control : Global Perspective Indian Context / by V.S. Ramaswamy - 3rd ed. - New Delhi; Macmilan India Ltd., 2002. - xxxv;748p

ISBN: 9780333937198

Dewey Class. No.: 658.8 / RAM/M

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