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Retail Power Plays : From Trading to Brand Leadership

Wileman, Andrew

Retail Power Plays : From Trading to Brand Leadership / by Andrew Wileman and Michael Jary - London: Macmillan Business, 1997. - xvi, 280p.

ISBN: 9780333685273

Subjects--Topical Terms:
Brand
Leadership
Management
Retail

Dewey Class. No.: 658.87 / WIL/R

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