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Strategic Marketing Problems : Cases and Problems

Kerin, Roger A.

Strategic Marketing Problems : Cases and Problems / by Roger A. Kerin and Robert A. Peterson - Boston: Allyn and Bacon, 1987. - xv, 735p.

ISBN: 0205103332

Subjects--Topical Terms:
Decision Making
Management
Management
Marketing

Dewey Class. No.: 658.8 / KER/S

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