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Customer Relationship Management : A Strategic Perspective

Shainesh, G.

Customer Relationship Management : A Strategic Perspective / by G. Shainesh and Jagdish N. Sheth - Delhi: Macmillan, 2006. - xii, 198p.

ISBN: 1403928622

Subjects--Topical Terms:
CRM
Customer Relation
Management
Management

Dewey Class. No.: 658.812 / SHA/C

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