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Brand Managemnt : The Indian Context

Moorthi, Y. L. R.

Brand Managemnt : The Indian Context / by Y. L. R. Moorthi - New Delhi: Vikas Publishing House, 1999. - xi, 171p.

ISBN: 8125907394

Subjects--Topical Terms:
Brand
Brand Equity
Management
Management

Dewey Class. No.: 658.827 / MOO/B

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