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Fundamentals of Consumer Behaviour

Mellott, Douglas W.

Fundamentals of Consumer Behaviour / by Douglas W. Mellott - U. S.: Macmillan Publishing Company, 1983. - xviii, 828p.

ISBN: 0023802804

Subjects--Topical Terms:
Consumer Behaviour
Management
Market
Social Group

Dewey Class. No.: 658.83 / MEL/C

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