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Advertising and Promotion : An Integrated Marketing Communications Perspective

Belch, George E.

Advertising and Promotion : An Integrated Marketing Communications Perspective / by George E. Belch, Michael A. Belch and Keyoor Purani - 7th ed. - New Delhi: Tata McGraw Hill Education, 2012. - xxxiii, 1075

ISBN: 9780070144965

Subjects--Topical Terms:
Advertising
Management
Print Media
Promotion

Dewey Class. No.: 659.1 / BEL/A

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