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Advertising and Brand Building : Principles and Case Studies

Pongiannan, K.

Advertising and Brand Building : Principles and Case Studies / by K. Pongiannan - New Delhi: New Century Publications, 2012. - xii, 194p.

ISBN: 9788177083156

Subjects--Topical Terms:
Advertising
Brand Equity
Consumer Behaviour
Management

Dewey Class. No.: 659.1 / PON/A

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