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Co-Branding : The Science of Alliance

Blackett, Tom

Co-Branding : The Science of Alliance / by Tom Blackett and Bob Boad - London: Macmillan Business, 1999. - xviii, 142p.

ISBN: 9780333760895

Subjects--Topical Terms:
Branding
Co-Branding
Management
Royalty

Dewey Class. No.: 658.827 / BLA/C

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