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Advertising Management

Batra, Rajeev

Advertising Management / by Rajeev Batra, John G. Myers and David A. Aaker - 5th ed. - New Delhi: Prentice Hall of India, 2003. - xiii, 754p.

ISBN: 9788120312197

Subjects--Topical Terms:
Advertising
Decision Making
Management
Marketing

Dewey Class. No.: 659 / BAT/A

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