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Advertising Management : Concepts and Cases

Mohan, Manendra

Advertising Management : Concepts and Cases / by Manendra Mohan - New Delhi: Tata McGraw-Hill Publishing Company, 2006. - xi, 418p.

ISBN: 9780074517802

Subjects--Topical Terms:
Advertising
Economic
Management
Marketing

Dewey Class. No.: 659.1 / MOH/A

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