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Advertising Management

Batra, Rajeev

Advertising Management / by Rajeev Batra, John G. Myers and David A. Aaker - 5th ed. - Noida: Pearson, 2014. - 768p.

ISBN: 9788177588507

Subjects--Topical Terms:
Advertising
Decision Making
Global
Management

Dewey Class. No.: 659.1 / BAT/A

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