Consumer Behaviour
Schiffman, Leon G.
Consumer Behaviour / by Leon G.Schiffman,Joseph Wisenblit and S. Ramesh Kumar - 12th ed. - Chennai: Pearson, 2019. - xxiv,670p.
9789353069834
Consumer Behavior
Management
Marketing Segmentation
Perception and Positioning of Consumer
658.8342 / SCH/C
Consumer Behaviour / by Leon G.Schiffman,Joseph Wisenblit and S. Ramesh Kumar - 12th ed. - Chennai: Pearson, 2019. - xxiv,670p.
9789353069834
Consumer Behavior
Management
Marketing Segmentation
Perception and Positioning of Consumer
658.8342 / SCH/C