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Advertising and Promotion : An Integrated Marketing Communication Perspective

Belch,George e.

Advertising and Promotion : An Integrated Marketing Communication Perspective / by George e. Belch,Michael A. Belch and Keyoor Purani - 9th ed. - Chennai: Mc Graw Hill, 2019. - xliii,1016p.

ISBN: 9781259026850

Subjects--Topical Terms:
Ethical Perspectives
Management
Marketing Communication
Monitoring

Dewey Class. No.: 659.1 / BEL/A

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