000 00524nam a2200193Ia 4500
008 220516s9999 xx 000 0 und d
020 _a8125907394
041 _aeng
082 _a658.827
_bMOO/B
100 _aMoorthi ,Y.L.R.
245 0 _aBrand Management
_b: The Indian Context
_c / by Y.L.R. Moorthi
260 _aNew Delhi :
_bVikash Publishing House,
_c1999.
300 _axi,171p.
650 _aBrand Failure
650 _aGeneral Success
650 _aManagement
650 _aPoiner Advantage
942 _cBK
999 _c9685
_d9685