| 000 | 00631nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 220516s9999 xx 000 0 und d | ||
| 020 | _a9788131756898 | ||
| 041 | _aeng | ||
| 082 |
_a658.4012 _bKEL/S |
||
| 100 | _aKeller ,Kevin Lane | ||
| 245 | 0 |
_aStrategic Brand Management _c / by Kevin Lane Keller ,M.G. Parameswaran & Isaac Jacob |
|
| 250 | _a3rd ed. | ||
| 260 |
_aDelhi: _bPearson, _c2011. |
||
| 300 | _axxiii,695p. | ||
| 650 | _aBrand Management | ||
| 650 | _aBrand Positioning | ||
| 650 | _aManagement | ||
| 650 | _aProduct Strategy | ||
| 700 | _aJacob ,Isaac | ||
| 700 | _aParameswaran ,M.G. | ||
| 942 | _cBK | ||
| 999 |
_c9639 _d9639 |
||