000 00586nam a2200217Ia 4500
008 220516s9999 xx 000 0 und d
020 _a9971513730
041 _aeng
082 _a658.8
_bKOT/G
100 _aKotable ,Masaaki
245 0 _aGlobal Marketing Management
_c / by Masaaki Kotable and Kristiaan Helsen
250 _a2nd ed.
260 _aDelhi:
_bJohn Wiley & Sons ,
_c2001.
300 _axxiv,741p.
650 _aGlobal Marketing
650 _aGlobal Pricing
650 _aManagement
650 _aProduct Piracy
700 _a Helsen ,Kristiaan
942 _cBK
999 _c9614
_d9614