000 00566nam a2200205Ia 4500
008 220516s9999 xx 000 0 und d
020 _a9788120332591
041 _aeng
082 _a658.8
_bGOV/M
100 _aGovinda rajan,M
245 0 _aMarketing Management
_b: Concepts,Cases,Challenges and Trends
_c / by M. Govinda rajan
250 _a2nd ed.
260 _aDelhi:
_bPHI Learning,
_c2013.
300 _axx,312p.
650 _aBenchmarketing
650 _aConsumer Goods
650 _aManagement
650 _aMarketing Information
942 _cBK
999 _c9586
_d9586