| 000 | 00527nam a2200205Ia 4500 | ||
|---|---|---|---|
| 008 | 220516s9999 xx 000 0 und d | ||
| 020 | _a9780256122121 | ||
| 041 | _aeng | ||
| 082 |
_a658.8 _bCRA/S |
||
| 100 | _aCravens ,David W. | ||
| 245 | 0 |
_aStrategic Marketing _c / by David W. Cravens |
|
| 250 | _a4th ed. | ||
| 260 |
_aAustralia: _bIrwin, _c1994. |
||
| 300 | _axxxi,811p. | ||
| 650 | _aAdvertising Strategy | ||
| 650 | _aGlobal Markets | ||
| 650 | _aHorizontal Relations | ||
| 650 | _aManagement | ||
| 942 | _cBK | ||
| 999 |
_c8693 _d8693 |
||