000 | 00573nam a2200205Ia 4500 | ||
---|---|---|---|
008 | 220516s9999 xx 000 0 und d | ||
020 | _a0256031614 | ||
041 | _aeng | ||
082 |
_a658.8 _bBUR/R |
||
100 | _a Burns ,Alvin C. | ||
245 | 0 |
_aReadings and Cases in Marketing Management _c / by Alvin C. Burns and David W. Cravens |
|
260 |
_aUSA: _bRichard D. Irwin, _c1987. |
||
300 | _axv,443p. | ||
650 | _aGlobalization | ||
650 | _aHawking Hardware | ||
650 | _aManagement | ||
650 | _aMarketing Program | ||
700 | _aCravens ,David W. | ||
942 | _cBK | ||
999 |
_c8628 _d8628 |