000 00573nam a2200205Ia 4500
008 220516s9999 xx 000 0 und d
020 _a0256031614
041 _aeng
082 _a658.8
_bBUR/R
100 _a Burns ,Alvin C.
245 0 _aReadings and Cases in Marketing Management
_c / by Alvin C. Burns and David W. Cravens
260 _aUSA:
_bRichard D. Irwin,
_c1987.
300 _axv,443p.
650 _aGlobalization
650 _aHawking Hardware
650 _aManagement
650 _aMarketing Program
700 _aCravens ,David W.
942 _cBK
999 _c8628
_d8628