| 000 | 00565nam a2200205Ia 4500 | ||
|---|---|---|---|
| 008 | 220516s9999 xx 000 0 und d | ||
| 020 | _a9780070581593 | ||
| 041 | _aeng | ||
| 082 |
_a658.306 _bSEN/B |
||
| 100 | _aSengupta ,Subroto | ||
| 245 | 0 |
_aBrand Positioning _b: Strategies for Competitive Advantage _c / by Subroto Sengupta |
|
| 250 | _a2nd ed. | ||
| 260 |
_aNew Delhi: _bTata McGraw-Hill, _c2007. |
||
| 300 | _axiv,292p. | ||
| 650 | _aAdvertising | ||
| 650 | _aBrand | ||
| 650 | _aCelebrity Endorsement | ||
| 650 | _aManagement | ||
| 942 | _cBK | ||
| 999 |
_c8009 _d8009 |
||