000 00468nam a22001697a 4500
005 20260525120851.0
008 260525b |||||||| |||| 00| 0 eng d
020 _a0-03-069414-0
041 _aeng
082 _a658.82
_bSHI/P
100 _aShimp, Terence A.
245 _aPromotion Management and Marketing Communications
_c/ by Terence A. Shimp
260 _aNew York:
_bThe Dryden Press;
_c1986.
300 _a652p.
700 _aDelozier, M. Wayne
942 _cBK
999 _c47373
_d47373