000 00589nam a22002057a 4500
005 20250820122953.0
008 250820b |||||||| |||| 00| 0 eng d
020 _a9789354600807
041 _aeng
082 _a659.1
_bBEL/A
100 _aBelch,George E
245 _aAdvertising and Promotion
_bAn Integrated Marketing Communications Perspectives
_c / by George E Belch
250 _a12th Ed.
260 _aChennai:
_bMcGrow Hill,
_c2025.
300 _axxxi,712 p.
650 _aAdvertising and Promotion
700 _aBelch,Michael A
700 _aPurani,Keyoor
942 _cBK
999 _c41600
_d41600