000 00433nam a22001577a 4500
005 20250111103946.0
008 250111b |||||||| |||| 00| 0 eng d
020 _a9780198069867
041 _aeng
082 _a658.827
_bDUT/B
100 _aDutta,Kirti
245 _aBrand Management :
_bPrinciples and Practices
_c / by Kirti Dutta
260 _aNew Delhi :
_bOxfor University Press,
_c2012.
300 _axxiii,455p.
942 _cBK
999 _c33129
_d33129