000 00528nam a22001817a 4500
005 20231107093855.0
008 231107b |||||||| |||| 00| 0 eng d
020 _a9780070153387
041 _aeng
082 _a658.8
_bRAP/B
100 _a Rapp, Stan
245 _aBeyond MaxiMarketing : the new power of caring and daring
_c/by Stan Rapp & Thomas L Collins
260 _aNew York;
_bMcGraw Hill,
_c1994.
300 _axxvii, 319p.
650 _aMarketing
_x Sales promotion
700 _aCollins, Thomas L
942 _cBK
999 _c22179
_d22179