000 | 00545nam a22001817a 4500 | ||
---|---|---|---|
005 | 20230805091759.0 | ||
008 | 230805b |||||||| |||| 00| 0 eng d | ||
020 | _a0070581940 | ||
041 | _aeng | ||
082 |
_a659.1 _bBEL/A |
||
100 | _aBelch, George E. | ||
245 |
_aAdvertising and Promotion _b: An Integrated Marketing Communications Perspective _c/ by George E. Belch |
||
250 | _aSixth Edition | ||
260 |
_aNew Delhi; _bTata McGraw- Hill Publishing Company Ltd., _c2006. |
||
300 | _aVp. | ||
700 | _aBelch, Michael A. | ||
942 | _cBK | ||
999 |
_c20578 _d20578 |