000 00545nam a22001817a 4500
005 20230805091758.0
008 230805b |||||||| |||| 00| 0 eng d
020 _a0070581940
041 _aeng
082 _a659.1
_bBEL/A
100 _aBelch, George E.
245 _aAdvertising and Promotion
_b: An Integrated Marketing Communications Perspective
_c/ by George E. Belch
250 _aSixth Edition
260 _aNew Delhi;
_bTata McGraw- Hill Publishing Company Ltd.,
_c2006.
300 _aVp.
700 _aBelch, Michael A.
942 _cBK
999 _c20577
_d20577