000 | 00510nam a22001697a 4500 | ||
---|---|---|---|
005 | 20230808112124.0 | ||
008 | 230801b |||||||| |||| 00| 0 eng d | ||
020 | _a0070581940 | ||
041 | _aeng | ||
082 |
_a659.1 _bBEL/A |
||
100 | _aBelch, George E. ; Belch, Michael A. | ||
245 |
_aAdvertising and promotion _b:An integrated communications perspective _c/ by George E. Belch et.al |
||
250 | _a6th ed. | ||
260 |
_aNew delhi: _bMcGraw-Hill publishing, _c2004. |
||
300 | _axxvi, 779p. | ||
942 | _cBK | ||
999 |
_c20231 _d20231 |