000 | 00522nam a2200193Ia 4500 | ||
---|---|---|---|
008 | 220516s9999 xx 000 0 und d | ||
020 | _a9780029001011 | ||
041 | _aeng | ||
082 |
_a658.827 _bAAK/M |
||
100 | _aAaker, Divid A. | ||
245 | 0 |
_aManaging Brand Equaty _b: Capitalizing on The Value of A Brand Name _c / by David A. Aaker |
|
260 |
_aNew York: _bThe Free Press, _c1991. |
||
300 | _axiii, 299. | ||
650 | _aBrand | ||
650 | _aManagement | ||
650 | _aMicropro | ||
650 | _aSchlitz | ||
942 | _cBK | ||
999 |
_c13333 _d13333 |