| 000 | 00547nam a2200205Ia 4500 | ||
|---|---|---|---|
| 008 | 220516s9999 xx 000 0 und d | ||
| 020 | _a9788120332591 | ||
| 041 | _aeng | ||
| 082 |
_a658.8 _bGOV/M |
||
| 100 | _aGovindarajan, M. | ||
| 245 | 0 |
_aMarketing Management _b: Concepts, Cases, Challenges and Trends _c / by M. Govindarajan |
|
| 250 | _a2nd ed. | ||
| 260 |
_aDelhi: _bPHI Learning, _c2013. |
||
| 300 | _axx, 312p. | ||
| 650 | _aCustomerization | ||
| 650 | _aDemands | ||
| 650 | _aManagement | ||
| 650 | _aMarketing | ||
| 942 | _cBK | ||
| 999 |
_c13310 _d13310 |
||