000 00509nam a2200193Ia 4500
008 220516s9999 xx 000 0 und d
020 _a8125907394
041 _aeng
082 _a658.827
_bMOO/B
100 _aMoorthi, Y. L. R.
245 0 _aBrand Managemnt
_b: The Indian Context
_c / by Y. L. R. Moorthi
260 _aNew Delhi:
_bVikas Publishing House,
_c1999.
300 _axi, 171p.
650 _aBrand
650 _aBrand Equity
650 _aManagement
650 _aManagement
942 _cBK
999 _c13226
_d13226