000 | 00509nam a2200193Ia 4500 | ||
---|---|---|---|
008 | 220516s9999 xx 000 0 und d | ||
020 | _a8125907394 | ||
041 | _aeng | ||
082 |
_a658.827 _bMOO/B |
||
100 | _aMoorthi, Y. L. R. | ||
245 | 0 |
_aBrand Managemnt _b: The Indian Context _c / by Y. L. R. Moorthi |
|
260 |
_aNew Delhi: _bVikas Publishing House, _c1999. |
||
300 | _axi, 171p. | ||
650 | _aBrand | ||
650 | _aBrand Equity | ||
650 | _aManagement | ||
650 | _aManagement | ||
942 | _cBK | ||
999 |
_c13226 _d13226 |