000 00610nam a2200217Ia 4500
008 220516s9999 xx 000 0 und d
020 _a0024217808
041 _aeng
082 _a658.83
_bTUL/M
100 _aTull, Donald S. Tull
245 0 _aMarketing Research
_b: Measurement and Method
_c / by Donald S. Tull and Del I. Howkins
250 _a3rd ed.
260 _aNew York:
_bMacmillan Publishing Company,
_c1984.
300 _axvi, 794p.
650 _aManagement
650 _aMarketing
650 _aMeasurement Techniques
650 _aResearch
700 _aHowkins, Del I.
942 _cBK
999 _c13222
_d13222