000 00524nam a2200193Ia 4500
008 220516s9999 xx 000 0 und d
020 _a0023802804
041 _aeng
082 _a658.83
_bMEL/C
100 _aMellott, Douglas W.
245 0 _aFundamentals of Consumer Behaviour
_c / by Douglas W. Mellott
260 _aU. S.:
_bMacmillan Publishing Company,
_c1983.
300 _axviii, 828p.
650 _aConsumer Behaviour
650 _aManagement
650 _aMarket
650 _aSocial Group
942 _cBK
999 _c13216
_d13216