000			00686nam a2200229Ia 4500
008			220516s9999 xx 000 0 und d
020			_a9780070144965
041			_aeng
082			_a659.1 _bBEL/A
100			_aBelch, George E.
245		0	_aAdvertising and Promotion _b: An Integrated Marketing Communications Perspective _c / by George E. Belch, Michael A. Belch and Keyoor Purani
250			_a7th ed.
260			_aNew Delhi: _bTata McGraw Hill Education, _c2012.
300			_axxxiii, 1075
650			_aAdvertising
650			_aManagement
650			_aPrint Media
650			_aPromotion
700			_aBelch, Michael A.
700			_aPurani, Keyoor
942			_cBK
999			_c13212 _d13212