000 00631nam a2200229Ia 4500
008 220516s9999 xx 000 0 und d
020 _a9788131727997
041 _aeng
082 _a658.8
_bHOO/M
100 _aHooley, Graham
245 0 _aMarketing Strategy and Competitive Positioning
_c / by Graham Hooley, Nigel F. Piercy and Brigitte Nicouland
250 _a4th ed.
260 _aNoida:
_bPearson,
_c2009.
300 _axviii, 614p.
650 _aCustomer
650 _aManagement
650 _aManagement
650 _aMarketing
700 _aNicouland, Brigitte
700 _aPiercy, Nigel F.
942 _cBK
999 _c13136
_d13136