| 000 | 00539nam a2200205Ia 4500 | ||
|---|---|---|---|
| 008 | 220516s9999 xx 000 0 und d | ||
| 020 | _a9780333760895 | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _bBLA/C |
||
| 100 | _aBlackett, Tom | ||
| 245 | 0 |
_aCo-Branding _b: The Science of Alliance _c / by Tom Blackett and Bob Boad |
|
| 260 |
_aLondon: _bMacmillan Business, _c1999. |
||
| 300 | _axviii, 142p. | ||
| 650 | _aBranding | ||
| 650 | _aCo-Branding | ||
| 650 | _aManagement | ||
| 650 | _aRoyalty | ||
| 700 | _aBoad, Bob | ||
| 942 | _cBK | ||
| 999 |
_c13134 _d13134 |
||