| 000 | 00660nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 220516s9999 xx 000 0 und d | ||
| 020 | _a9780070144965 | ||
| 041 | _aeng | ||
| 082 |
_a659.1 _bBEL/A |
||
| 100 | _a Belch, George E. | ||
| 245 | 3 |
_aAn Integrated Marketing Communications Perspective _c / by George E. Belch, Michael A. Belch and Keyoor Purani |
|
| 250 | _a7th ed. | ||
| 260 |
_aNew Delhi: _bTata McGraw Hill Education, _c2012. |
||
| 300 | _axxxiii, 1075 | ||
| 650 | _aAdvertising | ||
| 650 | _aCommunication | ||
| 650 | _aManagement | ||
| 650 | _aPromotion | ||
| 700 | _aBelch, Michael A. | ||
| 700 | _aPurani, Keyoor | ||
| 942 | _cBK | ||
| 999 |
_c13130 _d13130 |
||