000			00616nam a2200229Ia 4500
008			220516s9999 xx 000 0 und d
020			_a9788120312197
041			_aeng
082			_a659 _bBAT/A
100			_aBatra, Rajeev
245		0	_aAdvertising Management _c / by Rajeev Batra, John G. Myers and David A. Aaker
250			_a5th ed.
260			_aNew Delhi: _bPrentice Hall of India, _c2003.
300			_axiii, 754p.
650			_aAdvertising
650			_aDecision Making
650			_aManagement
650			_aMarketing
700			_aAaker, David A.
700			_aMyers, John G.
942			_cBK
999			_c13111 _d13111